Generation Strategy LLC         

Generation Strategy LLC is a registered Organizational Stakeholder of the Global Reporting Initiative (GRI)
and support the mission of the GRI to develop globally accepted sustainability reporting
guidelines through a global, multi-stakeholder process. The Global Reporting Initiative (GRI) is a network-based organization that has pioneered the development of the world’s most widely used sustainability reporting framework and is committed to its continuous improvement and application worldwide.

October 2009
While we wish the author had included more critical information on the Sustainability Consortium behind Wal-mart's new Sustainability Index, this article provides an interesting update on why a robust sustainability program matters. "Lowering sustainability risks that in turn can affect long-term profitability and growth potential has become a mandate at an increasing number of companies. The Sustainable Investment Research Analyst Network (SIRAN) reported in July that annual reports from 86 of the 100 largest publicly traded U.S. companies include sustainability initiatives, and 34 report measurable goals."

The Sustainability Consortium is headed by Dr. Jon Johnson of the Sam M. Walton College of Business at the University of Arkansas, and funded by Wal-Mart and "partners" such as Monsanto, Cargill and P&G.

October 2005
This article was the inspiration that led to the creation of Generation Strategy LLC.

Can you take a company to the top when you can't stand nearly everything about traditional business and what it represents? You can if you're Yvon Chouinard. In an exclusive excerpt from his new management guide, Let My People Go Surfing, Patagonia's contrarian founder talks about breaking the rules—and creating the world's most iconoclastic adventure-apparel company.